Walmart, Momtourage
The back-to-school frenzy recently led us to an exciting and technically hands-on spot for The Martin Agency. V&Co attempted to evoke the tactile nature of the classroom with a design based in chalk drawings, building blocks and letterform composition for the Momtourage online web portal. We had a blast shooting stop motion and stepping back into traditional cell animation, because honestly, everything we really needed to know we learned in kindergarten.
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